Company Description:
IMRB Mobile Meter is the mobile audience measurement meter developed by IMRB | Digital. Users receive monthly gifts/incentives for simply being part of this research. Broad usage and behavioral insights are shared with organizations, which then create effective products/services for mobile phone users.
Campaign Description:
IMRB Mobile Meter app is meant to gauge the behavior of mobile audiences pertaining to their shopping, browsing, and other characteristics.
Objective:
To generate registrations for IMRB Mobile App
Conversion Flow:
The user downloads the app.
User registers and selects Amazon/Flipkart as his preference
Use claims Today’s coins
Conversion Tracked
Need to keep the app on the phone for a minimum of 8 days to be counted as a valid/payable user.