IMRB Mobile Meter is the mobile audience measurement meter developed by IMRB | Digital. Users receive monthly gifts/incentives for simply being part of this research. Broad usage and behavioral insights are shared with organizations, which then create effective products/services for mobile phone users.
IMRB Mobile Meter app is meant to gauge the behavior of mobile audiences pertaining to their shopping, browsing, and other characteristics.
To generate registrations for IMRB Mobile App
The user downloads the app.
User registers and selects Amazon/Flipkart as his preference
Use claims Today’s coins
Need to keep the app on the phone for a minimum of 8 days to be counted as a valid/payable user.